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- #ANSWER KEY OF COMMUNICATE WHAT YOU MEAN BOOK HOW TO#
- #ANSWER KEY OF COMMUNICATE WHAT YOU MEAN BOOK PDF#
#5: Use analogies to explain technical conceptsĪ good way to explain a technical idea is to use an analogy. Ask them whether they understand what you're saying, if necessary. Keep your eyes on customers when you talk to them and be alert to cues indicating that they don't understand. Be careful that you don't make two opposite mistakes: either talking over their head or talking down to them. The same acronym can mean different things, even in an IT context (for example, ASP can refer to "application service provider" or "active server page"). If you use acronyms, be sure you identify what the acronym means. Be careful, therefore, when explaining things to them. If you must use the negative, try a question such as "Am I correct that you don't have Word installed?" #4: Be sensitive to differences in technical knowledgeĬhances are, your customers have less technical knowledge than you do. It's clearer if you phrase the question positively (e.g., "Do you have Word installed?") or ask an open-ended question ("What applications do you have installed?"). Suppose you say to a customer, "You don't have Word installed?" and he answers "Yes." What does he mean? Yes, you're right, Word is not installed? Or yes, he DOES have Word installed?Īsking a negative question creates confusion.
#ANSWER KEY OF COMMUNICATE WHAT YOU MEAN BOOK HOW TO#
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We all know what happened to the Titanic.
#ANSWER KEY OF COMMUNICATE WHAT YOU MEAN BOOK PDF#
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